Market shares of poultry meat and egg companies in Saudi Arabia

Seven major companies in Saudi Arabia dominate the fresh poultry meat market, holding a combined market share of over 87% by volume in 2023.

According to the prospectus for the IPO of Entaj Company, Al-Watania Poultry leads with a market share of 24.7%, followed by Almarai (Alyoum brand) at 21.2%, Tanmiah Food Company at 13%, Fakieh at 8.6%, and Entaj in fifth place with a 7.6% share.

Market Share Distribution by Brand – Fresh Poultry Meat (by Volume)

According to the same IPO prospectus and a market study conducted by Euromonitor International, BRF dominates the frozen poultry meat market, with its brands Sadia and Dou holding an 85% market share by volume in 2023.

The study also indicates that the Saudi table egg market is more fragmented compared to the poultry meat sector, with over 100 companies operating in the industry.

Small companies, private-label brands, and unregulated brands collectively hold more than half of the market by volume, though most individual players have a market share of less than 1%.

Al-Watania Poultry and Rahima Poultry Farm together account for 37% of the market by volume.

Market Share Distribution – Table Eggs (by Volume)