A report by Sukuk Capital on the poultry sector in the Kingdom indicated that the poultry meat market in Saudi Arabia reached approximately SAR 30 billion annually in 2023, including both frozen and fresh products. The market has been experiencing steady growth at a rate of around 4.6% from 2021 to 2023, driven by increased local production and rising domestic demand due to population growth.
The report stated that the Kingdom achieved significant milestones in broiler chicken production in 2024, reaching around one million tons and attaining a self-sufficiency rate of 72%, compared to about 70% in 2022. The Kingdom aims to raise this rate to 90% as part of Vision 2030.
The report explained that around seven companies control more than 87% of the fresh broiler chicken market in the Kingdom. Leading the market is Al-Watania with a share of approximately 24.7%, followed by Almarai, represented by its brand “Alyoum,” with a 21.2% share, and then Tanmiah Food Company with around 13%.
It noted that poultry consumption is influenced by seasonal changes. During the month of Ramadan, chicken consumption increases significantly compared to other months of the year. Likewise, during the Hajj season, there is a surge in demand for food products in general, including chicken, as the Kingdom prepares to welcome millions of pilgrims and visitors.
The report stated that, as part of Saudi Vision 2030, agreements have been signed with major local producers in the poultry sector with investments exceeding SAR 4 billion to expand their production capacity. The Vision also includes encouraging foreign investments and international partnerships in the Saudi sector, such as agreements between Tanmiah, the Ukrainian company MHP, and the American company Tyson.
